Here’s how a CRM Software is Beneficial for Businesses

A CRM (customer relationship management) software is a system that helps you manage all interactions with existing and potential customers. It also brings together different departments of an organization. From marketing to customer interactions, all aspects are consolidated for easy, direct, and real-time access. A good CRM does not only boost the sales of a business, but it also improves efficiency. SugarCRM is one such cloud-based software. Read on to find out more about Sugar.
Features
The software offers its services using the following three primary categories:
- Sugar Market
SugarCRM has its own marketing software that aims to make marketing easy for businesses. Sugar Market is an automation product that helps mid-sized marketing teams to increase their reach while simultaneously keeping track of results. The software’s predictive lead scoring feature accurately predicts conversion rates. This tool can help convert online visitors to potential customers using email marketing tools, social media management tools, predictive analysis by AI, and even SEO and SEM. You can also create top-quality landing pages, conversion forms, and bulk emails with easy drag-and-drop editors. Apart from this, Sugar Market allows you to track and analyze your business’s performance using charts and graphs for better understanding. - Sugar Serve
This division acts as a seamless customer service platform for your business. Sugar Serve has easy-to-read dashboards that enable faster resolution of queries. Customer service executives can view inquiries, complaints, and open tickets on their dashboards. The platform also allows you to reroute calls directly to the correct department. The self-service portal helps resolve some customer queries without the need for an executive, which further lowers costs. - Sugar Sell
Sugar Sell has a variety of integrations like email and calendar synchronization that help keep track of important customer interactions. It also allows a sales rep to see information regarding their performance including their scores, insights, business, and social data with live notifications. These features are present on a single dashboard. Your business gets a seamless experience that provides information with fewer clicks and less time.
Benefits of using SugarCRM
Seamless contact management, improved reporting, and multiple integrations are just a few advantages of SugarCRM. By using the platform, businesses can benefit in the following ways:
- Contact management
One of the biggest advantages of using SugarCRM software is its ability to track leads and contacts. It also allows bulk editing and has multicurrency and multilingual abilities, which enables owners to expand their businesses on a global scale. - Better outreach
SugarCRM’s dashboard features Campaign Wizard, which collects leads and distributes forms to improve engagement. It also helps in the creation of easy-to-understand marketing campaigns. One can also rate leads and evaluate them for better performance. - Interactive engagement
It is yet another benefit of using this software. SugarCRM bundles offer efficient customer management. Every individual in the support team has access to complete customer personas. This allows team members to resolve customer queries without endlessly rerouting calls. It allows support teams to operate on the same platform and retrieve information for better customer experience. - Improved reporting
Understanding customer needs and predicting new customers is a major part of customer relationship management. SugarCRM achieves this by summarizing a business’ current performance. It then provides simple datasheets containing trends, alerts, and potential issues that can be fixed for better outcomes. - Multiple integrations
Multiple integrations with other software using SugarExchange is a boon for larger businesses, especially tech companies.
Pricing
SugarCRM software pricing varies at each level. Here’s how some popular packages are priced.
Sugar Enterprise gives you access to all APIs without hidden licensing costs. Along with getting the best-in-class CRM processes, you can also create your own processes as per your requirements. Sugar Enterprise is priced at $85 per month. It includes all features like product level quotes, enhanced workflow, role-based view, support for Oracle, and comes with 60 GB storage capacity.
Businesses looking to use everything across Sugar Market, Sell, and Serve have a different pricing. Sugar Market pricing starts at $1000 annually. It offers 10,000 contacts, unlimited users, emails, landing pages, and phone support. Apart from this, Sugar Sell can be purchased for $49 per month, and Sugar Serve is available for $80 per month. Both the plans allow a minimum of 10 users with 60 GB of storage.
Data migration
While SugarCRM enables easy and efficient customer management, storing data associated with it is also important. Misplacing data linked to customers and associated teams is something any business cannot afford to do. This makes it necessary to have failsafe options. Cloud migration is one such option to protect your data in the event of technical glitches and other instances that can lead to data loss.
Cloud migration also ensures better networking, storage, and scalability. Users can create a virtual network to maintain the same performance. Since the data is being stored on the cloud, there is no limitation of storage. All these factors help improve scalability of the business.
You can migrate your current system into SugarCloud, which is SugarCRM’s cloud software. But it is important to be aware of other services like Microsoft cloud migration services. Systems like Microsoft Azure cloud migration strategy is one example. Microsoft cloud migration strategy ensures successful data migration using the following four steps: Assess; Migrate; Optimize; and Secure and Manage. Cloud-based data migration services, like Microsoft’s, are renowned for their performance and scalability. Moreover, Microsoft cloud data migration is known for its optimized costs and improved security.
The main aim of cloud data migration services is to ensure efficient data migration without any loss of useful data. The best software allows hassle-free cloud migration even if it is to a different platform. There are other independent cloud data migration tools that simply help migrate your system to the cloud. Some of the popular migration services include Carbonite® Migrate Tools, Corent’s SurPaaS®, Cisco’s AppDynamics, Cloudscape, and Salesforce Marketing Cloud data integration.