Know All About POS Systems

Know All About POS Systems

POS stands for point of sale, referring to a location where transactions are completed after a retail purchase has been made. In earlier times, a cash register could be termed a POS. Still, with technological advancements, they have been replaced by electronic systems/POS terminals that process debit cards, credit cards, and even cash transactions. It helps the business to streamline its operations and also provides data about customer behavior and sales.

Benefits of POS systems
A POS system aids in the accepting and processing of payments either online or offline. Its efficient software is commonly used in restaurants, movie theatres, school cafeterias, etc. It is an incredibly important feature for every business as it allows the customer a smooth shopping experience. Some of its other benefits include:

It saves time
An efficient POS system not only allows faster processing of payments but also keeps track of the sales, inventory, and shopping trends adopted by customers. Hence it can keep you informed about the availability of your products compared to the current customer behavior. In the case of multiple businesses or stores, it can also help you operate them from anywhere by accessing the information on your preferred device.

Improves customer service
A retail POS system helps you understand your customers better to improve their shopping experience. It can aid in keeping track of their favorite products, create promotions and offers, and enable faster processing of payments. This helps create a loyal customer base that stays true to the brand.

Provides an overview of the business
A POS system helps you understand the operations of the business by creating reports on the sales status, inventory list, and even the financial situation of the business. This aids in making informed decisions, creating sales strategies, and adapting to the needs of the customers. In addition, it may even prove helpful in planning the business’s future.

Different types of POS systems
A single POS system does not effectively work for all kinds of businesses, as each type caters to certain needs. Hence, multiple types of POS systems need to be chosen depending on the type of business. Some of them are:

Desktop POS system
As the name suggests, this system operates from a PC/laptop. It can be accessed either from an application, an on-premise system, or a secure internet browser. Its functions are similar to a cash register, and it keeps track of transactions through a connection to the cash drawer, card machine, or barcode scanner. The desktop POS software system is usually employed by restaurants, school cafeterias, bookstores, etc.

Mobile POS system
A mobile POS system is quite small compared to a desktop POS, but it is undoubtedly immensely helpful. It consists of a mobile application that is connected to a card machine/ card reader that helps you achieve efficient and faster transaction processing. This comes in handy for small-scale businesses such as street vendors and freelance workers. Some of the other optional accessories include barcode scanners and receipt printers.

Tablet POS system
A tablet POS system lies between a desktop POS and a mobile POS. A screen size bigger than a phone helps keep track of a larger inventory with more comfort and mobility. It also makes it easier for the customer and the staff to look at the products and process the orders quickly. This POS system can usually be found in places such as coffee shops, art galleries, and gift stores.

Self-service kiosk POS system
This type of POS system enables smooth transactions without spending money on the workforce. It works efficiently and helps prevent large lines in physical stores. It also helps the customers analyze their needs, place orders directly, pay, and process the complete order without assistance from an employee. These POS systems can usually be found in parking lots, movie theatres, etc.

Best POS systems and their features
The best POS systems do far more than process everyday transactions. They act as the backbone of the business and provide the needed information anytime and anywhere. In addition, they also render various hardware and software options with best-in-class features to ensure a hassle-free shopping experience. Read further to know more about them.

Lightspeed POS
Lightspeed POS proves to be a one-stop platform for all the needs of your business – restaurants, retail, or even e-commerce. It streamlines workflows and helps in the expansion of business by processing your data and simplifying the customer’s shopping experience. Some of its best features are Lightspeed eCom, which helps in the expansion of your business’s reach with automated ad optimization across all social media platforms, targeted email marketing, and more. Lightspeed Delivery, on the other hand, helps you connect your POS to other delivery platforms and consolidates all orders on a single screen. These features also provide inventory management, advanced reporting, accounting, a 24/7 support team, and extremely easy-to-use hardware and software.

Rain Retail POS
Rain Retail POS offers its customers an advanced experience with simplified inventory management and ordering. It also helps boost the business’s sales and provides in-detail reports of multiple business operations. What’s more, it even offers targeted customer remarketing and automated text and email marketing services as well. In addition to the above, it also allows customization according to the business industry. It provides website features such as rain payments – eliminating the need for a middleman. Rain analytics – to help gain valuable sales insights and strategize, rain loyalty – tracking reward points awarded to loyal customers, and rain inventory – to keep a check on inventory across all sales platforms. Furthermore, these features provide tailor-made solutions for your business to aid expansion and increase sales.

It is incredibly important for a business to have a POS system that goes hand in hand with its operations. So, it is advised to always decide on the perfect POS system software after ensuring it meets all your business needs. This guarantees a smooth flow of transactions and customer satisfaction as well.

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3 Reasons to Choose the Google Pixel 6 Series

Google launched its popular smartphone series in October 2021: the Google Pixel 6 and the Google Pixel 6 Pro. Many reviewers believe it is the most significant update since the launch of Pixel. These phones compete with premium offerings from competitors, like the iPhone 13 series and the Samsung Galaxy S21 series. But does the latest smartphone live up to the hype? A look at the features can help you decide. Enhanced design At first glance, you will notice Google's new design approach on both the Pixel 6 and the Pixel 6 Pro. They seem to have discontinued the plastic back with a square camera array at the top corner. Instead, the devices now have a glass back with a horizontal camera bar that holds the lenses and flashlight. The choice of colors varies depending on the model you pick. While the Pixel 6 is available in Stormy Black, Kinda Coral, and Sorta Seafoam, the advanced 6 Pro features in Stormy Black, Sorta Sunny, and Cloudy White. Better specifications Leading carriers like Verizon offer 5G connectivity for both the Pixel 6 and the 6 Pro, making 5G the default network choice. Apart from that, here are the individual features and specifications that make these devices attractive: Google Pixel 6 The Google Pixel 6 5G smartphone is beautifully designed. At 6.4 inches, the display is neither too big nor too small. It is larger than the latest iPhone 13 but less than OnePlus 9. The FHD+ OLED screen with an adaptive refresh rate of 90 Hz is great for smooth scrolling and gameplay. The best advantage is that the refresh rate can be reduced to 60 Hz to preserve the battery. At the back, the Pixel 6 has an upgraded rear camera array. The primary wide-angle camera is now 50 MP, up from a mere 12 MP. The front camera is 8 MP. Under the hood, it packs 8 GB of RAM, the Google Tensor CPU, and the Titan M2™ security coprocessor. The performance of the Tensor chip is said to be 80 percent faster than any other previously used in a Pixel phone. It may not be a tall claim, but reviewers and first-time users have not complained of sluggishness when multitasking. The new animations by Android 12 are also fluid and do not stutter. The phone has several new software tricks integrated for both everyday use and enhanced photos. One such feature in both Pixel phones is the Magic Eraser that you can use to remove unwanted items in a photo automatically or by simply circling the object. While the edits may appear obvious, they are certainly handy in excluding unnecessary elements. The Pixel 6 comes with storage options of 128 GB and 256 GB, allowing you to store your favorite photos and download games and apps without worrying. The battery capacity is 4614 mAh. Google Pixel 6 Pro If you are a Pixel fan but want more than what the above Google Pixel 6 5G smartphone offers, the Pro version may be suitable. It has a larger screen at 6.7 inches with a QHD+ OLED display. While the Pixel 6 has a refresh rate of up to 90 Hz, this one offers up to 120 Hz for an even smoother scrolling and gaming experience. You can reduce the refresh rate to 90 Hz to preserve battery life. The device has an additional 48 MP telephoto lens in its rear camera array, and the front camera is 11.1 MP. The quality of photos in the latest Pixel series has improved. Portrait pictures can differentiate between the foreground and background more consistently than its predecessors. Also, the pictures are more life-like, an approach that leading brands take with their flagship cellphones. The Pixel 6 Pro has 12 GB of RAM powered by the Titan M2™ security coprocessor. If you are looking for more significant storage, there is a 512 GB option, unlike the Pixel 6, which only offers 128 GB and 256 GB. The estimated battery size is 5003 mAh. Improved operating system The latest Android update makes Google Pixel 6 5G a smart cellphone. Android 12 feels like the OS has moved a step forward. You not only receive a long and attractive list of new features, but the design approach is also welcoming. Some fresh features make it fun to use your phone. For instance, an animation makes the screen gradually fade and turn into a power button when you lock your phone or put it to sleep. A similar effect is applied when closing an app and returning to the home screen. The new OS also brings many new privacy features. For instance, the device sends notifications or prompts when an app is accessing your phone's camera or microphone. In addition, a privacy dashboard shows how frequently these apps are using personal information and suggests ways to secure your account. You can also control how you wish to share your location information with an app. If you are interested in purchasing these phones, they are available on the official website and in leading gadget stores. Do not forget to look for offers on Google Pixel 6 5G smartphones. Some retailers allow you to trade in an old phone for credit. All you need to do is bring the used phone during purchase. Then based on its condition, the store offers a discount on the new phone. Apart from this, network carriers offer beneficial deals and financing options.

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An Overview of Google Feed Remarketing and Its Advantages

The Google Feed is a personalized stream of articles, videos, and other content. The feed chooses content from articles and topics followed by users, looks up, and displays it as scrollable content on Google's flagship app for iOS and Android devices. Created as Google's solution for a one-stop browsing and search page, the feed delivers bite-sized information and news. Read further to learn how to use Google Feed as a remarketing portal. What can users do with their Google Feed? Google's engineers have developed advanced machine learning algorithms to understand better what is essential to its users and share relevant content. This is based on personal search history and local and global trends. With every user interaction, the content gets more personalized and tailored to individual tastes. Users can also edit their preferences and follow or unfollow topics in their feeds besides the algorithm's suggestions. This helps them customize their feeds to their liking and only receive news and updates on topics they prefer. This, however, does not limit perspectives on a story, as users can receive a variety of viewpoints and related information to give users a holistic picture. The application has made it easier for users to dive deeper into the content they like. The feed aims to serve as a tool for users to cultivate a deeper understanding of their interests amidst busy schedules. How can marketers use Google Feed? Google is currently testing out its in-feed advertisements across Android devices. These ads operate like other pay-per-click advertisements (PPC) for search, video, and display. Since the format is similar, users feel more comfortable and are more likely to interact with these ads. To further improve click-through rates (CTR), these ads allow marketers to use images and blend into the feed. In addition, if marketers feel they missed their target audience or would like to see them interact more with their products, they can use features like dynamic remarketing. Dynamic remarketing Remarketing allows you to show tailored content to people who have visited your website or interacted with your advertisements in the past. Dynamic remarketing can help you take this a step further by letting marketers show ads based on the products and services that a prospective customer viewed on their website. Tailoring ads to users can help marketers build leads and grow sales by asking users to revisit their page and complete what they set out to do. Some added benefits of using dynamic marketing are listed below. Ad scalability Dynamic marketing ads can be scaled to cover your entire inventory, so you can pair your products and services as you want. By this, you can ensure that you offer only the most up-to-date products to your customers. Powerful feeds With basic .csv, .tsv, .xls, and .xlsx feeds, the Google Ads product recommendation engine can pull products and services from your feed. The recommendations are tailored to create the best display of products based on popularity and the user's website history. High-performance layouts Google's advanced algorithms also allow the Ads Manager to predict which ads perform best for the user, placement, and platform where they should be displayed. Real-time bid optimization The algorithm also predicts and calculates the optimal bid for each impression to offer marketers the best price for their ads. Requirements for remarketing With the face of marketing changing constantly, it may be challenging for marketers to stay updated. Using data algorithms such as Google Remarketing feed to advance their marketing campaigns will prove beneficial. To integrate Google Feed's remarketing features with their regular ads, marketers must ensure the following aspects are in place. A product or service feed Marketers must create a feed that includes all products and services. This feed must also have features of the items, such as unique ID, price, image, and more, so these details can be helpful in your ads. Generally, this feed is uploaded to the Business Data section of the Shared Library. Retailers must upload this feed to the Google Merchant Center. Responsive display ads These ads are asset-based and can automatically alter their size, appearance, and formatting to fit available spaces. Custom parameters for website marketing Marketers must also turn on the dynamic remarketing tag with custom parameters on all their website pages. This allows your website visitors to be added to remarketing lists, and they will be associated with the unique ID of the products they viewed for tailored advertising. One can find this tag in the Audiences section of the Shared Library. To implement feed-based dynamic remarketing, marketers must set up their dynamic display ad feeds through the Google Ads UI and corresponding feed IDs. Marketers may also use API to create Feed, FeedMapping, and FeedItem objects and ads. Marketers must select the same business type as their feed when setting up their Google Ads tag data source. Remarketing's benefits Many successful business stories from companies have utilized remarketing features to bump up numbers and achieve their targets. Some companies that have used Google's Remarketing feature have reported 30-40% growth in their overall revenue with dynamic marketing. Other companies have also witnessed similar results with their dynamic marketing feed efforts, with one outdoor gear and outerwear retail store reporting 5x growth compared to their regular marketing campaigns. In addition to remarketing, marketers can also opt for Dynamic Prospecting, which uses machine learning to understand what potential customers want. The algorithm then combines this with demographics-based details like age, gender, and household income, to match the user with products from the feed. These products and ads are continually evaluated based on their performance, relevance, and other factors, to ensure the best results for marketers.

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