Things to Know About Using Direct Mail Postcards for Marketing
Social media and online marketing are all the rage among businesses. But, a few brands acknowledge the benefits of sending customers direct mail postcards. It is a unique way to communicate your message to your customers in this fast-paced digital world. Sending postcards is easier than you think. Several companies provide this service at affordable rates. You can send postcards to advertise new products, upcoming promotions, events, and special offers.
How do direct mail postcards work?
Businesses send out postcards for marketing purposes, usually to select customers. It works just like a traditional mail service where individuals receive cards in their mailboxes. The cards are easy to create and distribute. All you need is a compelling message. Do you need to inform customers about a new product launch? Once you have the message, put it down on an attractive piece of paper with graphics and images. Then visit a printer that can make high-quality cards and deliver them for you. Postcards are used in conjunction with other forms of marketing to increase exposure, generate leads, and promote brand awareness.
What are the benefits of direct mail postcards?
Unsure whether this marketing strategy will work for your business? Here are a few advantages of sending your customers direct mail marketing postcards:
Helps with targeted marketing
Targeting online ads to prospective customers with 100% accuracy can be challenging. But sending them a postcard almost guarantees that they will see the message. Gather information about your prospective customer base, pick the names you think will be most interested in your product or service, and send them cards. You will be able to see what types of messages work best based on the responses you receive.
Ability to create personalized messages
While you may serve a single digital ad to a large audience, direct mail allows you to personalize your messages. You can send postcards to customers and prospects with a specific message written just for them. Maybe, you can send a thank you note to a first-time customer or wish them on their birthday. This is an excellent idea for building brand identity and improving customer retention.
Send personalized offers and coupons
Customers love receiving personalized offers from their favorite brands, and postcards are one way to do that. You can use them to send special deals and coupons to a specific group of loyal customers or send everyone a friendly reminder about an upcoming sale.
Enjoy a high ROI
The ROI of direct mail marketing postcards is higher than many marketing tactics because it involves spending money on specific customers. You are not paying to reach people not interested in what you sell. When done correctly, the strategy increases sales and earns more profit in the long term.
What is an automated postcard direct mail service?
An automated service allows you to schedule postcard mailings to be sent at a particular time. For example, you can schedule postcards to be sent to every customer on their birthday. When the day arrives, the system will automatically print the card and prepare it for delivery. Similarly, you can choose to have postcards automatically delivered to customers on specific days of the year. This improves efficiency and is especially effective when you want to send recurring mail.
While there are many advantages of sending direct mailer postcards, ensure you always have the latest addresses in your database. You do not want to have them delivered to the wrong address. Request customers to update their details from time to time.
Should you get premium direct mail postcards?
When sending out postcards, the message is of utmost importance. But equally important is the quality of materials used for the card. It is always advisable to use premium paper. It should be thicker than regular sheets and have a smooth finish. This will help create a good impression. After all, who does not like receiving well-written, quality envelopes in their mail? Here are six features that make premium direct mail postcards worth investing in:
A professional look and feel
A postcard is about the size of a standard business card, but its shape is different. It is usually rectangular with rounded corners, making them stand out from other paper objects in the mailbox. They also have more room for text and images than typical business cards.
High-quality printing
The better the printing quality, the more interest it will generate among recipients. And customers who receive quality, well-designed cards are more likely to purchase. So, feel free to use vivid colors and images that capture attention.
A large imprint area
A large imprint area allows you to provide more information on the card. You can also use larger fonts to make it easier for recipients to read what you have written. A smaller printing area would require you to cram in information.
UV coating
A UV coating is a protective layer that increases the lifespan of your print piece. It protects your design from fading in the sunlight, which is important when sending out postcards in hot climates.
Customized design options
Premium postcard services offer customized design options. You may request to create cards in different sizes and shapes and personalized fonts and colors. You can also create a unique design that syncs with your brand.
Securely sealed flap
The envelope is securely sealed with a high-quality sticker. Sometimes, the flap is held in place by an adhesive strip applied to the postcard’s back. This provides the perfect solution for mailing or shipping, as it keeps cars secure and prevents them from being tampered with.
Direct mailer postcards are a great way to get your brand out there and in front of potential customers. They can be used as a direct marketing tool or a lead generator. It also helps build a relationship with prospects by sending them different offers specifically designed for them. The possibilities are endless. So give postcards a try if you have not done so already and reap their benefits.
