Top Reasons Why Salesforce is a Great CRM Software for Businesses

Salesforce is a leading customer relationship management platforms for entrepreneurs and large-scale organizations. The exclusive software suite compiles an eclectic range of tools, plugins, integrations, and digital marketing solutions to improve customer relationships and engagement. Salesforce offers all-in-one solutions for brands to engage and retain customers, grow their business, scale operations remotely, and maximize returns on investment. Here are some key Salesforce highlights, products and pricing policies to note.
Relevant reasons to switch to Salesforce Marketing Cloud
By using innovative tools, Salesforce Marketing Cloud APIs, and AI integrations, you can effortlessly segment and target advertising with relevance and not just spam customer accounts. Here are some top reasons to check out this software:
The marketing cloud platform comes with a unique set of reconciliation tools that collect, segment, and prioritize data for every individual customer.
Smart account management tools help you plan more intelligent engagement strategies that can be easily scaled across multiple verticals and social media platforms.
With AI insights, discover the most cost-effective solutions to provide personalized mobile, email, and web advertising solutions backed up by efficient data analytics.
Use AI-enabled analytics with real-time data collection to design a faster and more efficient marketing campaign.
With Salesforce Marketing Cloud platforms, it is possible to expand your ecosystem and access all your marketing and advertising strategies on the go with smart third-party app integrations.
Moreover, you can choose from basic to advanced plans through a fixed monthly subscription. You can even request quotes based on the total number of services and products in the marketing cloud for customized solutions.
Salesforce Marketing Cloud key products
From data analytics to final customer engagement strategies, Salesforce introduces an array of tools and apps that can automate and expand your marketing strategies for better reach.
Cloud customer data platform
Big data is one of the key driving factors for establishing the marketing strategy. Without knowing what the customer wants, it is not possible to meet their demands. Using Salesforce Marketing Cloud data integration platforms, you can merge, portion, and access all available data under one domain. Accessibility becomes less of a hassle as authorized users can tap into available data resources on the go with cloud storage. Everything is updated in real-time so you have the information necessary to generate various reports for compliance and strategy purposes in the future.
Cloud personalization and engagement
The next step after data analytics is identifying marketing strategies and choosing the optimum approaches for delivering the best one-on-one customer experiences. Using cloud AI tools, you can provide the right content and relevant offers to each customer. Personalized marketing strategies also improve client engagement as they feel valued and also provide timely feedback for improving the current strategies. This form of targeted advertising further improves revenue and profit generation by managing overheads per customer.
Cloud account engagement and management
The Salesforce Marketing Cloud CRM platform allows you to track customer engagement across multiple channels, increase the turnover of deals, increase return on investment, and unite everything on a single platform. The ability to access and monitor every advertising campaign on a unified portal to review performance makes the whole process a lot easier.
Marketing cloud web solutions
The premium software suite offers exclusive tools for email marketing, digital marketing, B2B demand generation, and digital advertising. It provides exclusive insights to customize campaigns using these additional web solutions. The tools can help increase subscribers, engage them with relevant ads across multiple social channels, and improve partnerships.
Loyalty and rewards program
Salesforce marketing and advertising strategies also drive better loyalty points and rewards opportunities for customers engaging with the published content or offers. Automation and real-time adaptability help your business create a consistent member experience with app integrations. Customers who engage with your products also benefit from a unifying experience and enhanced personal loyalty experiences.
Salesforce Marketing Cloud pricing
The pricing will vary greatly depending on the number of products and services used by the business. Here is an overview of the cost breakup for all six cloud products.
Marketing cloud engagement
Basic tools in cloud engagement are priced between $400/month and $3,750/month. You can also request quotes for custom-modified plans.
Marketing cloud account engagement
Salesforce Marketing Cloud has four price tiers for engagement starting at $1,250/month going upwards of $15,000/month based on the plan offerings.
Cloud intelligence
Automated AI-based services are available for $3,000/month and $10,000/month with the Starter and Growth plans.
Cloud customer data platform
The corporate pack, ideal for mid-size businesses, is priced at $12,500/month. Large-scale organizations can opt for the Enterprise and Enterprise Plus solutions priced at $50,000/month and $65,000/month, respectively.
Loyalty management program
There are three subscriptions for this program featuring the starter plan at $20,000/month, the Growth plan at $35,000/month, and the Advanced plan at $45,000/month.
Salesforce Marketing Cloud even offers premium plans priced between $100,000 and $300,000 charged annually for exclusive cloud personalization and AI-driven insights for a complete, firsthand content management system. Understand that all pricing is subject to the terms and policies of the contract. Vendors also reserve the right to change and review pricing contingent on factors that determine the demand and supply of these solutions.
Lastly, here is a summary of the pros and cons of this innovative product.
Salesforce Marketing Cloud – Pros and Cons
Pros
Salesforce Marketing Cloud is one of the most flexible software that can be integrated with hundreds of third-party apps and plugins that offers a sophisticated omnichannel marketing solution. Plans are available for small, mid-size, and large-scale organizations, with options available for custom quotes.
Cons
One of the biggest drawbacks of this feature-rich marketing solution is the steep learning curve to understand and use the software. Even though the platform is equipped with some of the best tools and integrations that simplify your custom advertising campaigns, initial implementation processes are complicated.